B2C + B2B/B2C
Piazza d’Italia n’est pas une simple présence en salon : c’est un système de représentation intégrant storytelling territorial, contact direct avec le public, supports digitaux et physiques, collecte de leads et continuité commerciale.
| Focus | Use | Result |
|---|---|---|
| B2C | Direct public contact, storytelling, inspiration and QR leads. | Real demand, qualified contacts and market feedback. |
| B2B/B2C | Operator meetings plus consumer visibility. | Commercial relations and public awareness together. |
| Food & wine | Show cooking, tastings when authorised and product stories. | Higher engagement and memorable brand experience. |


