B2C + B2B/B2C
Piazza d’Italia is geen eenvoudige beursaanwezigheid: het is een representatiesysteem met territoriale storytelling, rechtstreeks publiek contact, digitale en fysieke materialen, lead collection en commerciële continuïteit.
| Focus | Use | Result |
|---|---|---|
| B2C | Direct public contact, storytelling, inspiration and QR leads. | Real demand, qualified contacts and market feedback. |
| B2B/B2C | Operator meetings plus consumer visibility. | Commercial relations and public awareness together. |
| Food & wine | Show cooking, tastings when authorised and product stories. | Higher engagement and memorable brand experience. |


